If you’ve ever misplaced your phone, you may have experienced a mild state of panic until it’s been found. Taking a closer look at the underlying science may give you pause the next time you feel your pocket buzz. While it’s easy to dismiss this claim as hyperbole, platforms like Facebook, Snapchat, and Instagram leverage the very same neural circuitry used by slot machines and cocaine to keep us using their products as much as possible. In Palihapitiya’s talk, he highlighted something most of us know but few really appreciate: smartphones and the social media platforms they support are turning us into bona fide addicts. “The short-term, dopamine-driven feedback loops that we have created are destroying how society works,” he explained. He was responding to a question about his involvement in exploiting consumer behavior. “I feel tremendous guilt,” admitted Chamath Palihapitiya, former Vice President of User Growth at Facebook, to an audience of Stanford students.
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